Touchstone Energy Cooperatives

Touchstone Energy® Cooperatives is a national brand and an alliance of local, consumer-owned electric cooperatives providing high standards of service to customers large and small. Basin Electric Power Cooperative and more than 650 other electric cooperatives nationwide have formed a marketing alliance to bring the Touchstone Energy® Cooperatives national advertising brand to our member-owners and the general public.

Touchstone Energy® Cooperatives advertising promotes electric cooperative utilities' reliability and low-cost power and our reputation for local, customer-focused, state-of-the-art technology, excellent value and responsive services.

When Basin Electric says "we are your Touchstone Energy® Cooperatives partner," it means we are committed to our member cooperatives and customers as a supplier of reliable, affordable energy services. As such, we are an advocate for our members' cooperative customers and we support the Touchstone Energy® Cooperatives values of innovation, accountability, integrity and commitment to community.

The Touchstone Energy® brand emphasizes each electric cooperative's local presence and ties to the communities in which they serve with the added value of a nationwide network. Basin Electric staff serve on the Touchstone Energy® Cooperatives Executive Board and the Advertising Council of Touchstone Energy® Cooperatives.

The Touchstone Energy® Cooperatives alliance also unites us with other preferred power providers so consumers are assured of the best electric service available anywhere. Electric cooperatives emphasize human connections and commitment to the communities where we live, work and serve our customers.

We are proud to be a Touchstone Energy® Cooperatives partner. Visit the Touchstone Energy® Cooperatives web site at: www.touchstoneenergy.coop.

Basin Electric's Member Services Division offers on-site in-service training about Touchstone Energy® for the membership.

Together We Save

The new Touchstone Energy Cooperatives 2009-2010 advertising will debut Thursday, August 27th, in a campaign launch in St. Louis, Missouri. The campaign message is to let people know they play a role in keeping down costs through energy conservation and efficiency habits in their everyday lives. Each advertising message directs the audience to the newly created Web site, www.togetherwesave.com. The site contains many energy saving tips, calculators and advice for cooperative members showing how they can save money.

Salute to our troops

As a regional Touchstone Energy® Cooperatives partner, Basin Electric is proud to support the men and women of the United States Armed Forces. Please take a moment to view the "Welcome Home" video.

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